Sales Rule No 1: Everything that you say to your customer must appeal to fear or greed.
Sales Rule No 2: Do not practice consultative selling. Sell your capabilities.
Sales Rule No 3: Do not let your prospect forget your message. Pepper your prospect with high frequency, high value, high touch communications.
Sales Rule No 4: Close the sale.

Presentation: The “sweet spot” is 20 minutes. Longer and you get the “deer in the headlights” syndrome. Shorter and you aren’t providing enough “meat”.

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