The “average customer” does not exist.

It’s the job that the customer is trying to accomplish that’s the correct “marketing segment” to target.

When you mail the job with your solution, competitors will have a very hard time copying you. Your customer will then need you to provide them your services.

This entry was posted on Wednesday, January 13th, 2010 at 10:20 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.