Innovate; Be Different
Try new pricing models. Target customer groups and hit the sweet spot.
Offer choice
Stair-step differentiated products (good, bettter, and best versions)
Tailor
Ask
Spell it out
Motivate
Don’t sell; create an environment that motivates customers to buy. All motivation must appeal to the customer’s fears or sense of greed. Ultimately, know your market and sell products with the right lifestyle emphasis, image and/or price.